In February our Brodbot team, with our colleagues from Connect IT and Helioz, had an opportunity to learn and participate in Crowdfunding three-day academy in Slavonski Brod.
The Crowdfunding Academy is the first integrated education program for crowdfunding in the JI Europe area. The program enables trainees to acquire the knowledge needed to launch a successful crowdfunding campaign: from helping to design project ideas and finance, making designs and video pitches, up to a communication plan and building a network of supporters.
But what is the Crowdfunding itself? Crowdfunding is a way of raising finance by asking a large number of people each for some amount of money. It maybe sounds easy, but creating such campaign requires a lot of hard work and careful planning.
How to Crowdfund?
Crowdfunding is not as simple as posting your project and reaching your goal of $10,000 the next day. It takes strategy, a lot of preparation, and a clear understanding of which crowdfunding type and platform is right for you. Here are some initial steps and general guidelines on how to set up your crowdfunding campaign.
Choose the right platform for your business. Each crowdfunding platform is unique to a specific type of crowdfunding, niche, or industry. This helps determine which potential customers you will attract.
Make your idea enticing. Define who your audience is and what they need, and cater your messaging toward them. Keep it simple and digestible, but add compelling visuals or videos to intrigue people and tell your story.
Offer rewards for people. Provide value for backers to support your venture by offering a valuable reward they’ll love. Just be sure not to break the bank!
Offer a range of investment levels. Give people options to invest so they can find the level that works for their budget. Offer tiered rewards to pair with each investment level.
Make it easy for people to share. Use social media to your advantage. Supporters will be more motivated and willing to share with their friends and family if it’s easy to do so.
Spread the word. Organize your contacts for outreach. Put together a compelling pitch that you can communicate to press, bloggers, or your network. Go offline and throw an event or share your idea with people in person.
Our team used this opportunity to learn many important steps to run a successful campaign and built some great ideas for the future. Who knows, maybe our next project will be launched on such Crowdfunding platform by using new knowledge and skills we have adopted on Crowdfunding education.
Soon there will be more informations